At NYNNE we aim to implement sustainability throughout all aspects of our operation. We design with longevity in mind and we believe in creating fewer but better garments that will last a lifetime. When we design our garments we take into account quality, impact as well as longevity.
We create all our styles/samples in our studio in Copenhagen to work closer to the product and to be able to ensure that the quality and fit is up to our high standards.
Materials & production
We produce all our garments in Europe. We work with small, independent and most of the time family-run manufacturers who take great pride in their craftsmanship. We have strong connections with all our production sites and visit regularly. Our manufacturing partners all adhere to ethical wage and working conditions.
In order to minimize the movement of goods we source the majority of materials within Europe, mainly from the UK and Italy, with the exception of a few technical fabrics from South Korea. We produce all our products within Europe making the distance the material travels from the mill to the manufacturer shorter. We quality check most of our production at the production site and we ship directly to stores from there in order to minimize shipments and airtime.
Read more about or preferred materials here.
Avoiding dead stock
Overproduction is one of the most polluting elements of the fashion industry. Being left with dead stock is a waste of both physical material and craftsmanship. At NYNNE we have a zero-waste strategy when it comes to our private channels. We sell the majority of our collection by having the customer pre-order the pieces prior to production, which enables us to produce precisely what has been ordered and forecast which styles will be most popular, and therefore running little risk of overproducing and sitting on dead stock.
Another goal we aim to achieve with the pre-order system, is a change of mentality regarding consumer behavior. We would like people to shift from an impulsive trend-based shopping behavior to a more stable future way of investing in your wardrobe. By having a 6-month waiting time between the purchase and delivery we are encouraging consumers to buy in a more conscious and durable way. We believe you should buy a garment because you want it to be a part of your long-term wardrobe. By pre-ordering, you don’t just buy a piece because you want it now, but you are committing to a piece of clothing that is true to your style, and will follow you long term.
You can read more about our pre-ordering system here.
We strive to educate our consumer and represent a culture of buying less but buying better. Aiming to minimize the amount of clothes being forgotten in the wardrobe or sent to landfill. We strive to make high quality, long lasting, timeless pieces that can be worn again and again across seasons. We encourage our customers to rethink how they buy and wear clothes. Different styling options and future altering of pieces are thought into the design process; a seam line across a leather skirt to make it possible to shorten it once the owner has become tired of the length or a reversible shearling jacket for two completely different looks is the future for sustainable fashion.
We try to minimize the amount of packaging that we use and ensure that the packaging we do use is as sustainable as possible: Our jewelry boxes are made from recycled fibers and are recyclable. We ship our products on metal hangers rather than plastic and our garment covers are biodegradable.