Diana concept

Our signature piece, the Diana dress, is representative of our way of designing. We create pieces that are meant to be worn in the most versatile way possible, giving the customer the chance to dress up and down a garment, wearing it to casual and formal occasions. The Diana dress is appropriate for the office as well as a wedding or a walk in the park. With this mindset, we envision our client to have a smaller wardrobe and to buy less, since there is no need to have a piece for each occasion anymore. We stand by the belief that buying less and smarter is one of the most powerful changes that one can do for the environment.